> these are in-ecosystem ads (so they all come from MS). For now. I think it's incredibly naive to believe it would stay that way. Or maybe I'm just cynical.

> these are in-ecosystem ads (so they all come from MS). For now. I think it's incredibly naive to believe it would stay that way. Or maybe I'm just cynical. EDIT: Considering the fact that the Start menu displays ads for 3rd party software, nah, I think it's naive to assume the ads in Explorer would always come from MS.