> That's like saying Apple raises the prices of the iPhone through new generation of iPhone models, which is not true at all. If the same service gets a higher

> That's like saying Apple raises the prices of the iPhone through new generation of iPhone models, which is not true at all. If the same service gets a higher price, then it's a praise raise. If a new service gets a higher price, it's just a new service. I don't think the distinction is that clear: you could just rebrand an existing service and raise the price. "Try our new v2 APIs, guaranteed compatibility with our v1 API and only 10% more expensive!" I think the reality is somewhere in between, where companies will use new product launches to add stuff for customers and raise prices to protect their margin.