4 ms·
No, not at all. Clearly, in recent years Apple's keynotes and adverts have been making a clear diversity statement, in particular an optical one, that is pretty
by fleddr 5y ago
No, not at all. Clearly, in recent years Apple's keynotes and adverts have been making a clear diversity statement, in particular an optical one, that is pretty much opposite to reality.
They've taken it so far that in a way, they've swung to the other end of the extreme. Less diversity by emphasizing diversity too much, if that makes sense.
Since discussing gender and skin color always gets people worked up, let me pick a less controversial one: wealth.
When you check Apple's adverts and see the actors using their products, they're clearly living the Valley lifestyle. They're all young, fit, filthy rich, have fantastic work spaces and living rooms, carefully designed by fashionable architects, lead an inner city lifestyle where they hop on Ubers to go to Starbucks, you get the idea.
...none of which represents even a fraction of the actual customer base. The working class is not featured, rural people are not featured, other countries are not featured, which leads me to conclude that Apple's signaling is not diverse. It's fashion for the elite, with a vast distance to their actual users.
Apple's products are desirable enough for it to not matter, but it's fine to spot it. It's hard to miss.
Just don't misread it as anything but optics. Have a look at leaked tech memos to understand how Apple really thinks. They're predatory towards competitors. They'll do anything to dodge taxes and bypass consumer protection laws. They sabotage open standards. They rely on exploitation for their manufacturing. They make secret deals so that employees can't switch. They treat their store staff as garbage.
Apple is a deeply unethical, predatory, neoconservative company. Yet if you feature lots of black women in your ads, you optically look progressive and good.
Woke capitalism from the world center of hypocrisy: California.
- flumpcakes 5y ago> fashion for the elite I agree completely. I also believe that hackernews is the exact target audience for Apple products. People who can argue that $250,000 for a non-manual, 9-5 job is somehow not a good salary. Apple like to show people (all people from all backgrounds) as if they are normal or average rather than the hyper-elite that they are. If Apple had an advert with the average family in an average home it would probably be distressing to most people. I'm lucky enough to be in the top 20% of earners in my country and I am in my 30s, but I still would never be able to afford a house as depicted in Apple's advertising. Or have the budget to spend $5,000 on a computer for my work.