This. I will never forget the 4S for Siri - it was the last 'meaningful' product release from Apple. Everything else has been an optimization function - differ

This. I will never forget the 4S for Siri - it was the last 'meaningful' product release from Apple. Everything else has been an optimization function - different sizes and colors to extract from all consumer price points... etc. Unfortunately I get the feeling the A/M series are a vertical integration decision first, followed by the Apple product mission. The way you can tell the M/A processors are primarily optimizations is in the marketing and API improvements. Instead of trumpeting, write-once-run-everywhere, for iOS, iPad, and Mac, they tried in 2020 and it feel on deaf ears so they just gave it up - and now it's primarily a battery life discussion (longer lasting horse?)... To me, the reason a developer can't understand the messaging is precisely because the device classes are intermingled (calling back to capturing the demand curve rather than building for a consumer purpose [the complicated question to parent's consumer preferences, with a Jobs required answer]) which complicates UI principles / code for developers. And really, a lot of apps are meant to live in each device class - not every one of them is a global life service - which Apple must get right if they are to do AR right. I will concede though, as of today, the optimizations do appear to serve the customer in a 'just-as-good' fashion. So my critiques are only a 'maybe they left some on the table' - they are still the best, bar none.