Yet another example of the misleading attempts to capture business inquiries by intermediaries. This has long been the case in the hospitality industry, where

Yet another example of the misleading attempts to capture business inquiries by intermediaries. This has long been the case in the hospitality industry, where third party bookers make their ads look so deceptively like you're going to the actual hotel website that I have trouble sorting them out, despite considerable knowledge of their tricks. Ditto insurance - you can't find clean links to Medicare services, or actual ACA insurance exchanges half the time, for the blizzard of brokers' links/ads that appear high in the search results. This is only partly Google's fault though - it's the brokers and other re-intermediaries really fueling it. They ought to be sanctioned along with Google.