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> That some people like big phones is a happy accident, or a genius marketing play, or both. I think around the time of the iPhone 4 there was a bunch of hubbu

> That some people like big phones is a happy accident, or a genius marketing play, or both. I think around the time of the iPhone 4 there was a bunch of hubbub from Apple about how bigger phones aren't as usable with one hand, so they weren't making them. Then they go and release the Max a few years later. :) I think people regard phones in different ways, with the phone power users wanting a mini tablet, and other people wanting something much smaller. There is a significant contingent of people who practically live on their phone, so I can understand wanting a huge screen.

bitwize 5y ago
The iPhone 4 was released while Steve Jobs was still alive. After he died, the "faster horse" contingent of Apple had a stronger voice.
rootusrootus 5y ago
> I think people regard phones in different ways, with the phone power users wanting a mini tablet, and other people wanting something much smaller. There is a significant contingent of people who practically live on their phone, so I can understand wanting a huge screen. My mother wants a big phone, "biggest that still fits in my purse" as she puts it. She isn't a power user, and she doesn't use the phone all that much, it's her iPad that she lives on. I think the reason big phones won out over small ones isn't because of some sneaky marketing push, it's because the largest part of the market wants big phones instead of tiny screens that fit in one hand. It's similar to the car enthusiasts who insist a manual brown diesel wagon would sell well, but of course that's just the loudest 10 people on the Internet.
anonymouse008 5y ago
This. I will never forget the 4S for Siri - it was the last 'meaningful' product release from Apple. Everything else has been an optimization function - different sizes and colors to extract from all consumer price points... etc. Unfortunately I get the feeling the A/M series are a vertical integration decision first, followed by the Apple product mission. The way you can tell the M/A processors are primarily optimizations is in the marketing and API improvements. Instead of trumpeting, write-once-run-everywhere, for iOS, iPad, and Mac, they tried in 2020 and it feel on deaf ears so they just gave it up - and now it's primarily a battery life discussion (longer lasting horse?)... To me, the reason a developer can't understand the messaging is precisely because the device classes are intermingled (calling back to capturing the demand curve rather than building for a consumer purpose [the complicated question to parent's consumer preferences, with a Jobs required answer]) which complicates UI principles / code for developers. And really, a lot of apps are meant to live in each device class - not every one of them is a global life service - which Apple must get right if they are to do AR right. I will concede though, as of today, the optimizations do appear to serve the customer in a 'just-as-good' fashion. So my critiques are only a 'maybe they left some on the table' - they are still the best, bar none.

bitwize 5y ago

The iPhone 4 was released while Steve Jobs was still alive. After he died, the "faster horse" contingent of Apple had a stronger voice.

rootusrootus 5y ago

> I think people regard phones in different ways, with the phone power users wanting a mini tablet, and other people wanting something much smaller. There is a significant contingent of people who practically live on their phone, so I can understand wanting a huge screen. My mother wants a big phone, "biggest that still fits in my purse" as she puts it. She isn't a power user, and she doesn't use the phone all that much, it's her iPad that she lives on. I think the reason big phones won out over small ones isn't because of some sneaky marketing push, it's because the largest part of the market wants big phones instead of tiny screens that fit in one hand. It's similar to the car enthusiasts who insist a manual brown diesel wagon would sell well, but of course that's just the loudest 10 people on the Internet.

anonymouse008 5y ago

This. I will never forget the 4S for Siri - it was the last 'meaningful' product release from Apple. Everything else has been an optimization function - different sizes and colors to extract from all consumer price points... etc. Unfortunately I get the feeling the A/M series are a vertical integration decision first, followed by the Apple product mission. The way you can tell the M/A processors are primarily optimizations is in the marketing and API improvements. Instead of trumpeting, write-once-run-everywhere, for iOS, iPad, and Mac, they tried in 2020 and it feel on deaf ears so they just gave it up - and now it's primarily a battery life discussion (longer lasting horse?)... To me, the reason a developer can't understand the messaging is precisely because the device classes are intermingled (calling back to capturing the demand curve rather than building for a consumer purpose [the complicated question to parent's consumer preferences, with a Jobs required answer]) which complicates UI principles / code for developers. And really, a lot of apps are meant to live in each device class - not every one of them is a global life service - which Apple must get right if they are to do AR right. I will concede though, as of today, the optimizations do appear to serve the customer in a 'just-as-good' fashion. So my critiques are only a 'maybe they left some on the table' - they are still the best, bar none.