To destroy the ads market on the Web: 1. Don't click on ads. 2. Run an ad blocker or, even better, turn off JavaScript[1] when a page displays excessive ads.

To destroy the ads market on the Web: 1. Don't click on ads. 2. Run an ad blocker or, even better, turn off JavaScript[1] when a page displays excessive ads. 3. Build a new type of Open Source-based search engine which utilizes an alternate revenue model. 4. If you can't do #3, like I am, then pay for one which utilizes an alternate revenue model. 5. Encourage the sites you use to explore using Lightning for payments. Lightning can be connected to requests to the site's content using Aperture[2]. [1] https://chrome.google.com/webstore/detail/disable-javascript/jfpdlihdedhlmhlbgooailmfhahieoem https://chrome.google.com/webstore/detail/disable-javascript... [2] https://github.com/lightninglabs/aperture https://github.com/lightninglabs/aperture