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This always bothers me. I won't click the "Order Online" button anymore. I'll look for the restaurants website (which often isn't the Website button either) and
by grumple 5y ago
This always bothers me. I won't click the "Order Online" button anymore. I'll look for the restaurants website (which often isn't the Website button either) and order directly.
If I ran a restaurant, I would never partner with these platforms directly. Let them sell your food, but don't take a loss on the sale just so they can take some profit. I doubt there's much new customer acquisition through these platforms to justify the cost.
- soco 5y agoI already do this for hotel bookings. I'm fed up with Google, Booking.com or whoever trying to trick me into paying them for zero added value.
- anaccountexists 5y agoYou can’t directly book through Google, if I remember correctly. They’ll kick you out to the business’ site to do that. They’re just an aggregator and get paid in referral fees. The value for you is in the aggregation engine.
- dawnerd 5y agoThe worst thing about hotel rates is the hotels themselves basically force you to go through a third party unless you want to pay their insane markups. You'd think they'd want you to book directly too...