This is a bit of a straw man; many (most?) standards bodies aren't driven by commercial interest. I agree that there are some that are (3gp, probably wc3 though

This is a bit of a straw man; many (most?) standards bodies aren't driven by commercial interest. I agree that there are some that are (3gp, probably wc3 though I'm not super familiar with them I just hear people complain about that as a problem all the time), but many if not most are almost entirely volunteer or have a more mixed way of doing things (ie. the within the IETF plenty of companies put their people in the bigger working groups, but also many volunteers who aren't affiliated with a company driving the work are also a part of them or completely control them). Others take an absolutely-no-company approach like the XSF who only allows three people who work for the same company to join and requires all members to be acting of their own accord and not on behalf of a company. Sure, some standards bodies have a problem with commercial interests, but it's not the big problem your question implies.