75 ms·
The Programmatic Poop Funnel: Only 9% of online ads are “viewed”
- OrderlyTiamat 5y agoI'm wondering about that unknown delta, are there any likely candidates for where that money could be going?
- tacosbane 5y agoLikely additional margin for the DSP: (DSP billing) - (DSP fees) - (ad spend) = delta. Of course it doesn't show up that way on the bill. source: worked at a DSP.