My friend ordered clothes from an ad only syndicated on Instagram. Initially we all laughed at the concept because a lot of people had seen the ad but know that

My friend ordered clothes from an ad only syndicated on Instagram. Initially we all laughed at the concept because a lot of people had seen the ad but know that Facebook Ads is full of people just reselling junk from Alibaba, and so, ignorable. And when its jewelry or clothings, the assumption is that its trust funders selling to their friends, having really no product market fit. And yet, as soon as he started wearing the clothes people thought he was a brand ambassador and model. Because it was really just another "impression" for a brand people otherwise ignored. Funny outcome. The clothes are a decent style.