This article seems to have a primal understanding of how complex it is to run a company as complex as Uber - narrowed only to think of innovations as physical h

This article seems to have a primal understanding of how complex it is to run a company as complex as Uber - narrowed only to think of innovations as physical hardware, or software innovations. Easy to forget, the complexity of getting from point A to B efficiently and economically around the globe - with trust established against an unknown driver.