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YouTube has been running ads from the start and specifically video ads for 15 years. They've been paying creators via revenue share of those ads for 14 years. S
by jsnell 5y ago
YouTube has been running ads from the start and specifically video ads for 15 years. They've been paying creators via revenue share of those ads for 14 years. Something like 95% of the growth of that site has happened after the switch to video ads. The argument that it was a bait and switch seems pretty hard to justify.
- xmprt 5y agoThis is a bit disingenuous because the ads from 15 years ago are very different from the ads today. Additionally, YouTube didn't even have ads (of any form) for the first few years and once they did roll them out, it was only given to specific creators who applied to be YouTube partners or people who were part of a network like Machinima or Maker Studio. Today, there are pre-rolls, post-rolls, unskippables, multiple ads in a single ad segment, mid-rolls, etc. That's significantly more than the ads from years ago. Also, ads often supports copyright claimants instead of the actual content creators.