4 ms·
Unfortunately I think they have little choice. If you don't enforce a trademark then you risk losing it.
by donohoe 5y ago
Unfortunately I think they have little choice. If you don't enforce a trademark then you risk losing it.
- bin_bash 5y agoPeople say this a lot but there aren’t many examples of this actually happening in legal matters. The bigger risk is losing the trademark inside of people’s minds—which would have to happen first anyways. Similar to Velcro, which still legally has the trademark but to the public it’s genericized.
- donohoe 5y agoMy understanding is that it happens enough that lawyers worry enough about it and therefore chase these things down constantly. Over the years I have received cease-and desists from nice lawyers for Virgin Atlantic, The Coke-Cola Company (I had a Chrome extension called "Facebook Classic" that restored the reverse-chronological feed when FB started moving away from that), and an unofficial polite pre-lawyer request from The New York Times.