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I think there is another aspect which the article does not mention: most young people are "fluent listeners" in English and most movies shown internationally a
by silvestrov 5y ago
I think there is another aspect which the article does not mention: most young people are "fluent listeners" in English and most movies shown internationally are in English.
So many young viewers wants English subtitles (to match the language spoken), not Danish/Swedish/... subtitles.
This is like when English viewers wants subtitles because it is too difficult to hear what the actors are saying.
So there is only a significant demand for good translation for a small number of movies. For all the other (trash) movies Netflix puts out, translation is a cost center with no benefits.
Otherwise Netflix would employ translators directly. There is a good market supply as translation is easy for any language students. Only the super-low payment is keeping the talents away.
Conclusion: the "labor shortage" is a "sorry, but WONTFIX" statement from Netflix. It's just politically unacceptable to say it directly.