This is one of the central supporting arguments for government regulation: customers won't pick what's better for society, but rather according to their own sho

This is one of the central supporting arguments for government regulation: customers won't pick what's better for society, but rather according to their own short-term needs. Since customers don't care, companies don't either (save those that use their environmental concern as part of their marketing...I suspect most of those measures don't really move the needle, though). That leaves only government. I wish it weren't this way, but I can't argue with the evidence.