Another quick note: you would probably be surprised by how scientific marketing is. In one point you claim they’ve (MBAs) never been exposed to the scientific m

Another quick note: you would probably be surprised by how scientific marketing is. In one point you claim they’ve (MBAs) never been exposed to the scientific method (I would dispute) and then in your second you claim they’re researching and optimizing, which is quite true. How do you think they do that? My marketing team is consistently collecting and measuring data to test effectiveness of campaigns (hypotheses). I’m definitely not defending this article with that point - and it doesn’t make any of them experts on any particular fields within science other than data science. But they’re very much using the scientific method so I found your point to be ironic. Marketing departments now employ data scientists with PhDs and MBAs (my sister is one). So you can dislike their work product but hard to say it isn’t scientific.