Still not scaled enough. Those fines might be staggering to a small company, but for those giants, might be less than 0.5% of net profit. So you can see that Ap

Still not scaled enough. Those fines might be staggering to a small company, but for those giants, might be less than 0.5% of net profit. So you can see that Apple/Google/FB etc.. were fined for billions but they simply paid the fine and continue to do what they were doing. The reason behind is actually pretty simple: fixing those problems would probably costing them more.