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> If I'm in the store, I'm already looking to buy. Yep exactly. In the big chain supermarket near me they continually play their brand jingle, along with ads f
by exodust 5y ago
> If I'm in the store, I'm already looking to buy.
Yep exactly. In the big chain supermarket near me they continually play their brand jingle, along with ads for themselves. The jingle is repetitive and simple, just 7 notes that match the syllables of the "lyrics" - a tedious line about fresh food.
I'm already there buying stuff, so can only guess their tactic of spamming the store with their jingle, is based on some theory of reinforcement.
I've also noticed a news radio program I sometimes listen to, is now taking more breaks to advertise themselves. Not programs or content, but just how good they think they are in general, and how trustworthy they are. It's self-congratulatory cringe. The person who decides if they're trustworthy is me, the listener, not them telling me over and over that I should trust them.
- laurent92 5y agoI was so happy moving houses because I’ll stop hearing that jingle. I now have the choice between two supermarkets, and I purposedly avoid the old brand because of the jingle, even though the other seems a bit more expensive. It’s driving up sales!
- quintushoratius 5y ago> I've also noticed a news radio program I sometimes listen to, is now taking more breaks to advertise themselves. Not programs or content, but just how good they think they are in general, and how trustworthy they are. It's self-congratulatory cringe. Touting a particular feature is generally a sign that you don't actually have that feature. Food advertised as healthy ("now with 10 vitamins and minerals!") is probably junk food masquerading as healthy. The tomatoes and broccoli in the produce section, on the other hand, have no advertising but you know they're healthy. Along those same lines, if I have to tell you how trustworthy I am, you should take everything I say with a grain of salt. IMHO you need to find a new (better) favorite news source.