6 ms·

Praying this startup crashes and burns so I can see what's actually physically inside the fridges again. If I'm in the store, I'm already looking to buy. I don'

by 310260 5y ago

Praying this startup crashes and burns so I can see what's actually physically inside the fridges again. If I'm in the store, I'm already looking to buy. I don't need more advertising to encourage me. >To Avakian, it's simply an expected growing pain. Cooler Screens plans to educate >customers about the digital displays and launch features like voice recognition, >so shoppers can ask about prices or item locations. So unintuitive and user-hostile that you have to "educate" customers about them.

ergocoder 5y ago
You gotta admire the sales skills of these founders. How the heck did they make this deal with Walgreen when it is obviously bad?
- notatoad 5y ago
  I'm sure Walgreens is being well compensated for this. I'm going to assume they got a bunch of VC money with a pitch of "we found a space that doesn't have ads on it yet, and we can fix that". And now they're paying more than the value of the ads to Walgreens. They'll probably raise another round of funding off the "success" of this contract, and then bail.
- barnbuilder 5y ago
  I guess the same way Theranos made a deal with Walgreens.
  - ergocoder 5y ago
    Theranos is a fraud, but everyone would agree that it would be great if it worked. This fridge door is a bad idea whether it works or not.
exodust 5y ago
> If I'm in the store, I'm already looking to buy. Yep exactly. In the big chain supermarket near me they continually play their brand jingle, along with ads for themselves. The jingle is repetitive and simple, just 7 notes that match the syllables of the "lyrics" - a tedious line about fresh food. I'm already there buying stuff, so can only guess their tactic of spamming the store with their jingle, is based on some theory of reinforcement. I've also noticed a news radio program I sometimes listen to, is now taking more breaks to advertise themselves. Not programs or content, but just how good they think they are in general, and how trustworthy they are. It's self-congratulatory cringe. The person who decides if they're trustworthy is me, the listener, not them telling me over and over that I should trust them.
- laurent92 5y ago
  I was so happy moving houses because I’ll stop hearing that jingle. I now have the choice between two supermarkets, and I purposedly avoid the old brand because of the jingle, even though the other seems a bit more expensive. It’s driving up sales!
- quintushoratius 5y ago
  > I've also noticed a news radio program I sometimes listen to, is now taking more breaks to advertise themselves. Not programs or content, but just how good they think they are in general, and how trustworthy they are. It's self-congratulatory cringe. Touting a particular feature is generally a sign that you don't actually have that feature. Food advertised as healthy ("now with 10 vitamins and minerals!") is probably junk food masquerading as healthy. The tomatoes and broccoli in the produce section, on the other hand, have no advertising but you know they're healthy. Along those same lines, if I have to tell you how trustworthy I am, you should take everything I say with a grain of salt. IMHO you need to find a new (better) favorite news source.

by 310260 5y ago

ergocoder 5y ago

You gotta admire the sales skills of these founders. How the heck did they make this deal with Walgreen when it is obviously bad?

notatoad 5y ago
I'm sure Walgreens is being well compensated for this. I'm going to assume they got a bunch of VC money with a pitch of "we found a space that doesn't have ads on it yet, and we can fix that". And now they're paying more than the value of the ads to Walgreens. They'll probably raise another round of funding off the "success" of this contract, and then bail.
barnbuilder 5y ago
I guess the same way Theranos made a deal with Walgreens.
- ergocoder 5y ago
  Theranos is a fraud, but everyone would agree that it would be great if it worked. This fridge door is a bad idea whether it works or not.

exodust 5y ago

> If I'm in the store, I'm already looking to buy. Yep exactly. In the big chain supermarket near me they continually play their brand jingle, along with ads for themselves. The jingle is repetitive and simple, just 7 notes that match the syllables of the "lyrics" - a tedious line about fresh food. I'm already there buying stuff, so can only guess their tactic of spamming the store with their jingle, is based on some theory of reinforcement. I've also noticed a news radio program I sometimes listen to, is now taking more breaks to advertise themselves. Not programs or content, but just how good they think they are in general, and how trustworthy they are. It's self-congratulatory cringe. The person who decides if they're trustworthy is me, the listener, not them telling me over and over that I should trust them.

laurent92 5y ago
I was so happy moving houses because I’ll stop hearing that jingle. I now have the choice between two supermarkets, and I purposedly avoid the old brand because of the jingle, even though the other seems a bit more expensive. It’s driving up sales!
quintushoratius 5y ago
> I've also noticed a news radio program I sometimes listen to, is now taking more breaks to advertise themselves. Not programs or content, but just how good they think they are in general, and how trustworthy they are. It's self-congratulatory cringe. Touting a particular feature is generally a sign that you don't actually have that feature. Food advertised as healthy ("now with 10 vitamins and minerals!") is probably junk food masquerading as healthy. The tomatoes and broccoli in the produce section, on the other hand, have no advertising but you know they're healthy. Along those same lines, if I have to tell you how trustworthy I am, you should take everything I say with a grain of salt. IMHO you need to find a new (better) favorite news source.