> It's why in usability/UX/any design it's so important to dig deeper, ask "why" a bunch of times, play the devils advocate, try to proof yourself wrong, and ne

> It's why in usability/UX/any design it's so important to dig deeper, ask "why" a bunch of times, play the devils advocate, try to proof yourself wrong, and never ever take any sort of feedback at face value. This applies to any user feedback, not just UX... faster horses and all that. Most users do not introspect enough to figure out the core of the issue they are experiencing - if we do our job well, we do not merely empathise, but go on to dig deeper than they are capable of.