This already is a core grocery competency. Did you think that the shelf placement of goods was chosen on a whim? Every shelf is a billboard where prime placemen

This already is a core grocery competency. Did you think that the shelf placement of goods was chosen on a whim? Every shelf is a billboard where prime placement is auctioned off to the highest bidder. Digital shelves are still stupid as all hell, but strictly from a KISS perspective, not a business one. The fact that this approach is so conceptually similar to existing SOP is probably why so many big grocers are getting swindled by this "innovation".