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>Cooler Screens says 90% of consumers it has surveyed prefer its digital screens to traditional fridges... So apparently they're wildly unable to gather a repr
by Groxx 5y ago
>Cooler Screens says 90% of consumers it has surveyed prefer its digital screens to traditional fridges...
So apparently they're wildly unable to gather a representative sample of people, or have structured their survey to mislead them to an extreme degree.
Sounds like a company to stay far away from.
- dhosek 5y agoThat 90% claim sounds like a bare-faced lie to me.
- aceazzameen 5y agoCan't lose that sweet Walgreens contract, right?
- FounderBurr 5y agoMarketing wank. Nothing screams failure like appearing on media lying about how everyone likes you so much.
- hughrr 5y agoSounds like they surveyed 9 members of the marketing and MBA class team and one software person.
- LadyCailin 5y agoThis comment reminds me of a brilliant commercial from many years ago, where Trident parodied the X out of Y approve meme: https://m.youtube.com/watch?v=xAVALXH9nxU https://m.youtube.com/watch?v=xAVALXH9nxU
- vba616 5y agoWalgreens reportedly put millions into Theranos. Seems like at some level there must be a lot of pressure to be "innovative" and a lack of understanding how to do it.
- ajsnigrutin 5y agoOr fudged up the methodology... show them a fridge with a display, ask them "does this look exciting to you?" (without context), they say "yes", "ok thank you, bye, ... next!"
- deleted 5y ago[deleted]