They make lots of investments that don't turn out. But they never make investments that aren't supported by a logical business model that makes sense for them.

They make lots of investments that don't turn out. But they never make investments that aren't supported by a logical business model that makes sense for them. In this case, I am certain that tests show people will open doors less (saving energy costs), buy more and more often (ads) and other benefits that outweigh the gallery shouting "this is stupid." Is it full proof? Of course not. Models are inaccurate all the time. But this article and the comments here acting like this is so obviously a terrible idea are silly.