This doesn't work if the author doesn't care. Perhaps a weighted surfacing of the "uncool" numbers. If a certain number of 'considered authentic' users mark i

This doesn't work if the author doesn't care. Perhaps a weighted surfacing of the "uncool" numbers. If a certain number of 'considered authentic' users mark it as such that starts to become visible on a post, and on the overall 'karma' of the author's profile. The idea being if the author DOES care, and sees they're getting marked as 'uncool' then they have a chance to self-censor/edit/adapt. But if the authosr doesn't care then the audience still has a chance to see what some sort of 'curated' members have said about the content, and that the author's overall rating has potential to take a hit for it. Any system can be gamed, of course, but the lack of clear options for contributing negatives about content is how we've gotten into this mess. Sole up/down votes are not enough.