This one annoys me a lot, and I blame Amazon. They seem to think that my purchase data is a monopoly for them to sell me ads on. And to be anti competitive, the

This one annoys me a lot, and I blame Amazon. They seem to think that my purchase data is a monopoly for them to sell me ads on. And to be anti competitive, they have completely screwed up the UX for customers. "Hi, it's Amazon. We have shipped your order #udid. But you need to sign in to the app on your phone, and click through multiple screens, to figure out which item it is. Because you know, it's a $35 billion ad business for us." What happened to Amazon always being consumer first? Update: If Amazon offered a setting ("display item details in email?"), I would have no complaints. They can default to opt-out, and give it some self serving Apple-esque bullshit name like "Protect your data from third parties", I would be okay with all that.