Talking about the individuals' personal choices first and foremost, instead of the state action and regulation that needs to occur is both alienating, and count

Talking about the individuals' personal choices first and foremost, instead of the state action and regulation that needs to occur is both alienating, and counterproductive. It's a tool used by corporations that benefit from lax regulation, to shift the blame for their negative externalities to the public. For example, the 'carbon footprint' is a marketing invention from BP.