4 ms·
The Larry Page toothbrush principle seems applicable here.
by stathibus 5y ago
The Larry Page toothbrush principle seems applicable here.
- abrichr 5y agoFrom https://medium.com/behavior-design/the-toothbrush-trick-used-by-googles-ceo-to-get-customers-to-come-back-910d81c272b4 https://medium.com/behavior-design/the-toothbrush-trick-used...: > Larry Page, CEO of Alphabet (the company formerly known as Google), has a quirky way of deciding which companies he likes. It’s called “The Toothbrush Test.” According to the New York Times, when Page looks at a potential company to acquire, he wants to know if the product is, like a toothbrush, “something you will use once or twice a day.”