I'll consider this if publishers and adtech vendors consider the fact that stealing my personal data, bandwidth and processing power (= battery life on mobile)

I'll consider this if publishers and adtech vendors consider the fact that stealing my personal data, bandwidth and processing power (= battery life on mobile) could also be unethical. Publishers and adtech might not like the fact that I am in control of what happens on my device and do things they dislike, but then they seem to do exactly the same when it comes to controlling how many ads are displayed and what personal data they collect. Maybe if the industry can come to an agreement for a reasonable amount of ads, respecting privacy and taking responsibility for the ads they serve (aka compensate the user in case of scam or malware) then people might be more inclined to consider it.