Some questions to think about: - Are the customers genuinely frustrated with the low quality of the products currently on the market? How do you know? How can

Some questions to think about: - Are the customers genuinely frustrated with the low quality of the products currently on the market? How do you know? How can you convince them you're better? - Will you create new markets? If not, can you differentiate yourself enough that you're not competing purely on costs? Can you beat your competitors on costs? How long can you sustain that? (i.e. as your costs rise can you stay competitive) The typical books here are: http://www.amazon.com/Competitive-Strategy-Techniques-Industries-Competitors/dp/0684841487 http://www.amazon.com/Competitive-Strategy-Techniques-Indust... ...about competing in markets, and... http://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Competition/dp/1591396190 http://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Compet... ...on creating new markets. (At this point I've only read the latter. The other one is on my queue. :-) )