Engineers can be great at selling, given one major caveat. They must learn to communicate with people who are less sophisticated then they are without being con

Engineers can be great at selling, given one major caveat. They must learn to communicate with people who are less sophisticated then they are without being condescending. I was (shockingly) successful at selling for 3 simple reasons. 1 - I know what I'm talking about. 2 - I tell the truth. 3 - I don't care what other people think of me. If you can share ideas well, and have prior three traits, you'll stand out. The biggest issue I had was confusion about what selling is. Selling is not 3 martini lunches at strip clubs, or schmoozing with execs. Selling is about sharing a story about how you can (or even more important, cannot) help a person/company solve a problem. Note, this is a rather different type of selling than so called cold-calling (I can't imagine a more perfect personal hell, than doing that).