>To be honest, I don't think DDG has a future purely because of the name. No way I'm telling non-techy friends that as I'll just get "what? Ducky go? Duck what?

>To be honest, I don't think DDG has a future purely because of the name. No way I'm telling non-techy friends that as I'll just get "what? Ducky go? Duck what? Are you being serious or is this a joke?" Only as a side note/JFYI, naming something, particularly if aimed to be international/multilingual, is particularly tricky, duckduckgo may well sound funny to your friends, but - as an example - kagi (in Italy) would be pronounced the same as "cagi" which is a reknown historical maker of men underwear, to the point that "a cagi" is sometimes used as a synonym to "a tank top", and surely it would make some people think it as a joke.