Why is it a foregone conclusion that it's about straightforward monetization, or even monetization at all? What if it's actually a way to hide specific topics

Why is it a foregone conclusion that it's about straightforward monetization, or even monetization at all? What if it's actually a way to hide specific topics or sentiments from the timeline? If the algorithm of what to show first is a black box, scales can be tipped just like Google does with search results. If it's a pure chronological timeline, you either have to be blatant in not displaying the tweets you want to suppress, or let people see them.