I think the word pivot is over-used. When I think of a person pivoting, I see someone more or less in the same place but facing a different direction. A company

I think the word pivot is over-used. When I think of a person pivoting, I see someone more or less in the same place but facing a different direction. A company that pivots does the same, but changing the product completely isn't a pivot by a leap. Not saying that's bad, but it isn't the same as exploring a particular product space by trying different variations within it.