> If the chronological timeline is somehow hurting their profitability, why would they offer it at all? If I recall correctly, this was the default. Then they

> If the chronological timeline is somehow hurting their profitability, why would they offer it at all? If I recall correctly, this was the default. Then they introduced the semi curated algorithmic as a feature. Then replaced chronological and got a ton of backlash. They've been playing a game of capitulation and direction ever since. > There's nothing stopping Twitter from inserting the same ads at the same frequency just because the Tweets are ordered differently. The chronological timeline is your connected accounts + ads. The algorithmic timeline is the same but also some "suggestions." Ostensibly this makes it harder to immediately separate ad from, say, an account your friend follows.