You're right, Amazon's Kindle line is a catalog device and much like print catalogs, they're sold at a subsidized loss with the hopes of generating core busine

You're right, Amazon's Kindle line is a catalog device and much like print catalogs, they're sold at a subsidized loss with the hopes of generating core business sales, but the Kindles aren't core to their business in the same manner as the iOS devices are core to Apple's. Their use cases and population sets are so disparate that anyone making a claim that Amazon has somehow entered a tablet war with Apple is either an AMZN investor or is someone hell-bent to get their name in print regardless of the accuracy of their assumptions or their tolerance for embarrassment. That's if there was a theoretical tablet war in the first place. Please read: http://www.asymco.com/2011/09/30/the-case-against-the-kindle-as-a-low-end-tablet-disruption/ http://www.asymco.com/2011/09/30/the-case-against-the-kindle...