The best supporting data is the rise in no-click searches. See https://sparktoro.com/blog/in-2020-two-thirds-of-google-searches-ended-without-a-click/ https://

The best supporting data is the rise in no-click searches. See https://sparktoro.com/blog/in-2020-two-thirds-of-google-searches-ended-without-a-click/ https://sparktoro.com/blog/in-2020-two-thirds-of-google-sear... No-click searches continue to grow in share while google continues to adopt design that presents information outside a traditional link, like a weather widget or the fact you were looking for presented at the top in large text outside the scope of a link. This suggests a growing share of searches weren’t looking for links in the first place, they were looking for information and when the search engine provided that information, the user left without clicking a link