Most of the comments here seem to have the same basic misconception. They think it is possible to act without bias. This is simply not possible -- even algorith

Most of the comments here seem to have the same basic misconception. They think it is possible to act without bias. This is simply not possible -- even algorithms have bias. For example, machine learning based on a human dataset will learn the human biases. This is well documented. Instead of aiming for no bias -- it is better to explicitly outline one's biases, as well as how one is responding to those biases (or not). The unfortunate situation, is that companies like DuckDuckGo, Google, etc, would like you to believe that they present "unbiased" results, despite the literal impossibility of this. Much better to make any and all biases explicit, so that nobody is deceived.