People can want a search engine that does stuff without running it through a Politburo filter. For a very long time that was the social norm in search engines.

People can want a search engine that does stuff without running it through a Politburo filter. For a very long time that was the social norm in search engines. DDG marketed itself as "we follow the old norm, pick us and not the other bad guys." Now they are adopting the political censorship norm, contrary to their earlier marketing.