This sometimes is very advantageous for celebrities. Bruce Willis got paid an insane amount of money for his deepfaked face to appear in a Russian commercial.

This sometimes is very advantageous for celebrities. Bruce Willis got paid an insane amount of money for his deepfaked face to appear in a Russian commercial. He literally got paid a couple million dollars to do NOTHING except agree to his likeness being used. https://www.ign.com/articles/bruce-willis-russian-commercial-deepfake https://www.ign.com/articles/bruce-willis-russian-commercial...