Well, I remember a time when Disney was producing nothing that appealed to viewers and I'd argue that the parent company "lost it's heart" back then. Purchasin

Well, I remember a time when Disney was producing nothing that appealed to viewers and I'd argue that the parent company "lost it's heart" back then. Purchasing Pixar was the influx of "new heart" that relaunched their popularity. Buying rights to the Star Wars and Marvel stories has reconnected the company to the hearts of those who grew up with the nostalgia for those storied brands.