> why would AT&T think they could succeed in consumer-facing music sales Their customers already had the devices on them all the time for playing music, but it

> why would AT&T think they could succeed in consumer-facing music sales Their customers already had the devices on them all the time for playing music, but it was still owned by AT&T (sim lock) and they had the paymen platform with the phone bill. Of course both wasn't really good and they tried to avoid any bigger investment, which made them lose. But still it kinda made sense from a buisness perspective.