> Apple needs some high end items to keep its luxury appeal, but they really want the middle market without losing some perceived luxury appeal. i.e. An aspira

> Apple needs some high end items to keep its luxury appeal, but they really want the middle market without losing some perceived luxury appeal. i.e. An aspirational brand. Judging from the way people are willing to sell their kidney to buy an iPhone in developing countries, Where Apple doesn't follow differentiated pricing like everyone else, even if they manufacture the phone there[1] I guess this has worked great for Apple & its shareholders. [1] https://news.ycombinator.com/item?id=30610454#30611568 https://news.ycombinator.com/item?id=30610454#30611568