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It seems more likely that Amazon would just purchase this data from Nielsen or IRI. The data would be nearly as good for the Amazon Brand teams, without the mor
by megaman821 5y ago
It seems more likely that Amazon would just purchase this data from Nielsen or IRI. The data would be nearly as good for the Amazon Brand teams, without the moral hazard of looking at private seller data. It may seem weird to purchase data on your own storefront, but it protects you from situations like this.
- spydum 5y agothis seems like it might make sense, but amazon is incredibly uncooperative on their sales data as you might guess. even for an IRI or Nielsen, its a challenge to obtain this data with a large enough sampling