There's plenty of opportunity there, but I think you're asking the wrong question. I'm concerned that you don't really understand your customers well enough. It

There's plenty of opportunity there, but I think you're asking the wrong question. I'm concerned that you don't really understand your customers well enough. It's not obvious to me how Snorg Tees and BustedTees are "insultingly low-quality", and I am part of your target market since I buy the occasional t-shirt on Threadless. Personally, I don't care that much about the feel of a t-shirt with a joke on it. I care if the joke is funny. In fact, I never even try on t-shirts before buying them, so the feel of the t-shirt really doesn't matter. I suspect a lot of your target market agrees with me. So, are you sure that your competition is poorly run? Or do they actually understand better what their customers care about.