Two things in the dev v pm pitch: 1 - if you pitch it to devs for ease of use, there is obvious, direct and existing competition which has been around for year

Two things in the dev v pm pitch: 1 - if you pitch it to devs for ease of use, there is obvious, direct and existing competition which has been around for years. It's hard to show you are easier to use. It's also going to be a harder pitch for them internally. 2 - there is literally hard $$ of revenue to be had from the pitch to PMs etc because it's actually a pitch to the CEO. More users. CEO is talking to investors/friends/husband/wife: "I just saved my devs 10 hrs upfront and 1 hr per week!" v "I just added X new customers".