6 ms·

Google now has its own Beer

109 points by shawnjanas 15y ago

atomical 15y ago
I can't wait to drink this. I wonder if we're going to see more partnerships for advertising purposes between two unrelated businesses.
- shawnjanas 15y ago
  I can't wait either. I think we will see more.
Lewisham 15y ago
I can confirm the spokesman's story at the end: Google has lots of internal groups of all sorts of interests, and the brewing group thought it would be cool to have a Googley beer. It wasn't for marketing at the Google end, but I'm sure Dogfish think it's pretty neat.
latch 15y ago
The video really stretches the roll Google and it's products seem to have played in the process. Seemed like a TV crew following the making of a new beer with an occasional Google ad now and again.
donw 15y ago
I may need to re-think my "don't want to work at Google" statement.
- absconditus 15y ago
  There are plenty of amazing beers to be had that do not require working at Google. DFH brews are rarely anything special. They are typically worth a try once and then forgotten.
  - atomical 15y ago
    Here! Here! For aged beers!
    - ido 15y ago
      Where? Where? ;) (the expression is "hear, hear")
- nkassis 15y ago
  Well if you want to move to Canada, their office in Montreal is on top of a restaurant/microbrewery(http://les3brasseurs.ca/ http://les3brasseurs.ca/) that brews it's own beer on site. I've always wondered if they built a tap that goes to the restaurant.
- phren0logy 15y ago
  Don't forget that you can also make your own beer. Homebrewing is a really great hobby, and access to quality ingredients is much easier than in the past. With a little (delicious) practice, you can make just about anything.
danielnicollet 15y ago
I love a good beer story. This said, if Google keeps diluting its focus and its brand with these somewhat unrelated moves, I am going to start believing those who read these as early signs of its future demise.
- 1231423423 15y ago
  that would have been true if their main business was going down.
- danielnicollet 15y ago
  interesting use of punitive downrating - maybe HN is just to full of Google employees and stockholders to entertain an objective critic of the company.
oxtopus 15y ago
Aside from making the trip out to Rehoboth Beach, how might one try it? Do googlers get dibs?
- morrow 15y ago
  It's going to be distributed -- from the article: "... will be packaged for full distribution in the coming months in quantities depending on how people like it..." I assume they'll update this: http://www.dogfish.com/brews-spirits/fish-finder.htm http://www.dogfish.com/brews-spirits/fish-finder.htm to include where you can find it once it's shipped, but if not you can at least know who to contact in your area if you want to check availability / try to reserve some.
DannoHung 15y ago
Belgian Dubbel? Noice. Wanna taste that beer.
Steko 15y ago
I think it would be hot to see the big tech companies all team up with a designer brewery and each do a signature beer. Microsoft's beer would have to be called Windows Beer 8. FaceBeer would have a QR code on it, when you and another person scan it you're added as friends. Apple's would have 5 patents just on the bottle design. Samsung's bottle would look just like Apple's. AOL would just be Budweiser poured into an AOL bottle.
- Gormo 15y ago
  FaceBeer would have an RFID chip embedded in the bottle, and the beer would spill onto everything in the bar.
  - huskyr 15y ago
    Still, everyone would like it and share it with their friends.
  - Havoc 15y ago
    And you'd constantly receive reminders to join your friends in building a virtual barley & hops farm.
- fcardinaux 15y ago
  We would also see website hosting and brewing services arise.
yoavyaari 15y ago
Does anyone know when apple are going to release their own iPa?
cubix 15y ago
Thanks to the Temperance era government monopolies that still control Ontario's alcohol, Dogfish Head is one of the few quality microbrews we can reliably get from the US. Good choice on Google's part, though. However, I was expecting -- I'm not sure -- Google engineers contributing their technological expertise somehow.
- adgar 15y ago
  > However, I was expecting -- I'm not sure -- Google engineers contributing their technological expertise somehow. Well, I've heard the beer has a hint of the honey extracted by the Google hobbyist beekeepers.
scrod 15y ago
I await the time when Google Beer can be integrated into the already long line of Google Foods™ products. http://www.google.com/onceuponatime/googlegulp/ http://www.google.com/onceuponatime/googlegulp/
gr366 15y ago
I was watching to see whether they would A/B test the beer to find the right color. (ref: http://news.ycombinator.com/item?id=524991 http://news.ycombinator.com/item?id=524991) Actually Dogfish founder Sam Calagione addresses that at 10:30 in the video — "Like most small businesses, it's not like we've got focus groups and separate floors of MBAs squirreled away to give us guidance and consultance (sic). You just wing it and use whatever tools are cheap and at hand." They do, however, test their new brews in their tasting room, and the ones that are well-received are produced in volume. Maybe more hallway usability testing than a focus group? Also, I'm impressed they kept the part at about 11:09 where Calagione says, "We don't really spend any money on advertising or marketing…" – sure the video is focusing on Apps integration, but he's talking about Google's core business!
Havoc 15y ago
>green roobios tea Close. Its called rooibos tea, meaning "red bush".
ataranto 15y ago
They bought some other brewery's beer at the store for way too much money, slapped a Google label on it, and now it tastes worse?

109 points by shawnjanas 15y ago

I can't wait to drink this. I wonder if we're going to see more partnerships for advertising purposes between two unrelated businesses.

shawnjanas 15y ago
I can't wait either. I think we will see more.

Lewisham 15y ago

I can confirm the spokesman's story at the end: Google has lots of internal groups of all sorts of interests, and the brewing group thought it would be cool to have a Googley beer. It wasn't for marketing at the Google end, but I'm sure Dogfish think it's pretty neat.

latch 15y ago

The video really stretches the roll Google and it's products seem to have played in the process. Seemed like a TV crew following the making of a new beer with an occasional Google ad now and again.

donw 15y ago

I may need to re-think my "don't want to work at Google" statement.

absconditus 15y ago
There are plenty of amazing beers to be had that do not require working at Google. DFH brews are rarely anything special. They are typically worth a try once and then forgotten.
- atomical 15y ago
  Here! Here! For aged beers!
  - ido 15y ago
    Where? Where? ;) (the expression is "hear, hear")
nkassis 15y ago
Well if you want to move to Canada, their office in Montreal is on top of a restaurant/microbrewery(http://les3brasseurs.ca/ http://les3brasseurs.ca/) that brews it's own beer on site. I've always wondered if they built a tap that goes to the restaurant.
phren0logy 15y ago
Don't forget that you can also make your own beer. Homebrewing is a really great hobby, and access to quality ingredients is much easier than in the past. With a little (delicious) practice, you can make just about anything.

danielnicollet 15y ago

I love a good beer story. This said, if Google keeps diluting its focus and its brand with these somewhat unrelated moves, I am going to start believing those who read these as early signs of its future demise.

1231423423 15y ago
that would have been true if their main business was going down.
danielnicollet 15y ago
interesting use of punitive downrating - maybe HN is just to full of Google employees and stockholders to entertain an objective critic of the company.

oxtopus 15y ago

Aside from making the trip out to Rehoboth Beach, how might one try it? Do googlers get dibs?

morrow 15y ago
It's going to be distributed -- from the article: "... will be packaged for full distribution in the coming months in quantities depending on how people like it..." I assume they'll update this: http://www.dogfish.com/brews-spirits/fish-finder.htm http://www.dogfish.com/brews-spirits/fish-finder.htm to include where you can find it once it's shipped, but if not you can at least know who to contact in your area if you want to check availability / try to reserve some.

DannoHung 15y ago

Belgian Dubbel? Noice. Wanna taste that beer.

Steko 15y ago

I think it would be hot to see the big tech companies all team up with a designer brewery and each do a signature beer. Microsoft's beer would have to be called Windows Beer 8. FaceBeer would have a QR code on it, when you and another person scan it you're added as friends. Apple's would have 5 patents just on the bottle design. Samsung's bottle would look just like Apple's. AOL would just be Budweiser poured into an AOL bottle.

Gormo 15y ago
FaceBeer would have an RFID chip embedded in the bottle, and the beer would spill onto everything in the bar.
- huskyr 15y ago
  Still, everyone would like it and share it with their friends.
- Havoc 15y ago
  And you'd constantly receive reminders to join your friends in building a virtual barley & hops farm.
fcardinaux 15y ago
We would also see website hosting and brewing services arise.

yoavyaari 15y ago

Does anyone know when apple are going to release their own iPa?

cubix 15y ago

Thanks to the Temperance era government monopolies that still control Ontario's alcohol, Dogfish Head is one of the few quality microbrews we can reliably get from the US. Good choice on Google's part, though. However, I was expecting -- I'm not sure -- Google engineers contributing their technological expertise somehow.

adgar 15y ago
> However, I was expecting -- I'm not sure -- Google engineers contributing their technological expertise somehow. Well, I've heard the beer has a hint of the honey extracted by the Google hobbyist beekeepers.

scrod 15y ago

I await the time when Google Beer can be integrated into the already long line of Google Foods™ products. http://www.google.com/onceuponatime/googlegulp/ http://www.google.com/onceuponatime/googlegulp/

gr366 15y ago

I was watching to see whether they would A/B test the beer to find the right color. (ref: http://news.ycombinator.com/item?id=524991 http://news.ycombinator.com/item?id=524991) Actually Dogfish founder Sam Calagione addresses that at 10:30 in the video — "Like most small businesses, it's not like we've got focus groups and separate floors of MBAs squirreled away to give us guidance and consultance (sic). You just wing it and use whatever tools are cheap and at hand." They do, however, test their new brews in their tasting room, and the ones that are well-received are produced in volume. Maybe more hallway usability testing than a focus group? Also, I'm impressed they kept the part at about 11:09 where Calagione says, "We don't really spend any money on advertising or marketing…" – sure the video is focusing on Apps integration, but he's talking about Google's core business!

Havoc 15y ago

>green roobios tea Close. Its called rooibos tea, meaning "red bush".

ataranto 15y ago

They bought some other brewery's beer at the store for way too much money, slapped a Google label on it, and now it tastes worse?