Hey, thanks! There are a number of companies working in this problem space, and certainly Userfront is one. But one of the most obvious differences is that the

Hey, thanks! There are a number of companies working in this problem space, and certainly Userfront is one. But one of the most obvious differences is that the first thing Userfront does is ask you for a password. We'll never do that because we firmly believe that passwords are essentially a Web 1.0 construct that needs to disappear forever. That said, we're not just authn/authz software. We're helping companies improve their UX across every facet of their web and mobile presence. We focus on how account data spans various systems, not just isolated within one datastore. We also consider how user data flows through various UIs, is part of personalization, etc. At the end of the day, we want to make the relationship companies build with their users more akin to how it works in real life. It's often a conversation, not just a transaction.