Countries like India and Brazil are so stratified in terms of wealth that you essentially have people who have no chance of affording it, ever, and people with

Countries like India and Brazil are so stratified in terms of wealth that you essentially have people who have no chance of affording it, ever, and people with the same or more disposable income as those in the west. So the strategy is to simply get as much as possible out of the 'rich' people who will buy it as a status symbol.