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Will that 1% stop buying from Amazon, or will they just use the website instead? Gut instinct (and personal experience) says they're not really losing anything
by zdragnar 5y ago
Will that 1% stop buying from Amazon, or will they just use the website instead? Gut instinct (and personal experience) says they're not really losing anything here.
- PaulHoule 5y agoIf I had a choice between an app and a web site the web site almost always wins. ("app" rhymes with "crap")
- jessriedel 5y agoYes, I think people absolutely will buy less from Amazon if the mobile experience is just a bit slower or more annoying. We know from both other companies and Amazon's behavior that reducing friction has substantial impact on amount purchased.